Named Agency of Record, Shine Begins Brand Revitalization for Park Bank - Action News 5 - Memphis, Tennessee

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SOURCE: Shine United

Shine United to bring marketing and brand strategy, traditional media, digital and more to Park Bank.

Madison, WI (PRWEB) December 10, 2012

Shine United has been named agency of record for Park Bank, a Madison-based community bank with more than $700 million in assets and eleven branch locations throughout Dane County.

“We were looking for an agency partner that knows how to crystallize a brand’s meaning and accelerate its impact in the marketplace,” said Ceci Anderson, Vice President of Marketing. “With Shine, we know we are getting an agency with a proven history of developing comprehensive, thoughtful marketing platforms — with bold, fresh creative — that help catapult growing brands to the next level.”    

Shine has been tasked with a brand revitalization that will include marketing and brand strategy, traditional media, digital, public relations, media planning and buying, social media and promotion components. This comes on the heels of Shine’s previous relationship with Park Bank from 2004-2007, when the agency was engaged to reposition the brand, including a brand platform and identity.

“It’s always refreshing to work with a client who knows how important it is to not just talk the talk — but also walk the walk,” said Curt Hanke, co-founder and executive director of account services. “Park Bank has consistently dedicated itself to being a compassionate, thoughtful bank in a category that often doesn’t make much sense. As such, we’re thrilled to partner with them again to help further infuse their brand with meaning.”

About Shine United
Shine United is a $35 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company’s client roster includes national consumer brands such as Harley-Davidson, Carver Yachts, Wisconsin Cheese and Winston Fly Rods. Shine is creatively driven, results focused and dedicated to building passion between people and brands. Learn more at shineunited.com. Shine on.

About Park Bank
Park Bank of Madison, Wis. is a community bank with more than $700 million in assets and a growing network of branch locations throughout Dane County. Park Bank’s dedication to its clients and its loyalty to the community it serves continue to fuel its expansion from a single branch in Madison 46 years go.

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