Proposed Bass Pro Pyramid signage up for debate - Action News 5 - Memphis, Tennessee

Proposed Bass Pro Pyramid signage up for debate

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MEMPHIS, TN -

(WMC-TV) – If Bass Pro gets its way, huge illuminated signs on its Pyramid mega-store will attract customers for miles. They will also fill every bit of Jim Hamilton's view from his Mud Island condo.

"I'm tired of it being empty," said Hamilton of the Pyramid.

The longtime businessman understands the company's need for visibility.

"I can't wait to see that big sign," said Hamilton. "People coming in on I-40 will want to pull over and spend some money in Memphis, Tennessee," he added.

There are new renderings of the signs Bass Pro wants. Proposed stop signs even feature critter cut-outs.

But the gigantic logos on each of the Pyramid's four sides will get the most attention. Each one is in excess of 4000 square feet. That's 100 times larger than what current guidelines recommend.

"Well, one of the challenges is the people who wrote these guidelines and sign code were not contemplating a retail super-store in The Pyramid," said Downtown Memphis Commission President Paul Morris. "So, the rules really don't fit this project."

The Downtown Memphis Commission Design Review Board must use discretion when it meets March 6 to consider Bass Pro's request.

Commission President Paul Morris has already heard from people concerned about the size of the signs.

"The Pyramid's already a big part of our skyline," said Morris. "And this will change our skyline," he added.

But one future neighbor is already sold on the store and its significant signage.

"I tell you, I'm probably going to wake up at night and gaze at it from my back porch here," said Jim Hamilton.

Bass Pro can appeal all the way to the Memphis City Council if the Design Review Board denies its request.

Click this link to see the proposed signage yourself: <http://www.downtownmemphiscommission.com/minutes/drb/documents/DRBapplication-BassProExteriorSignage.pdf>

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