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Improved coordination and analytics to drive additional ROI and social media adoption across the enterprise.
Austin, TX (PRWEB) February 27, 2013
Spredfast, the leading social marketing software provider, today announced that LifeSize, a division of Logitech, has selected Spredfast’s social marketing platform to help drive end-user engagement, increase brand awareness and more efficiently incorporate social activity into the company’s overall marketing campaigns.
“We chose Spredfast for their social expertise – both from a product and people standpoint. With every interaction, we got the sense that Social is Spredfast’s business and that we weren’t just purchasing a platform, but rather a partnership,” said Megan Lueders, vice president of global marketing at LifeSize. “We’re excited to now have the ability to collaborate on social from one system, particularly as we look to grow our team and engage on social more frequently as a key channel for communicating with our end-users.”
With goals of growing social adoption across teams and expanding their social presence for increased brand awareness, LifeSize knew they needed a reliable technology platform to help improve operational efficiency, as well as one that provided social analytics for better insight into what content was most effective in impacting business outcomes.
Spredfast’s social marketing platform helps organizations better leverage their social connections to achieve great business results. Through the platform, LifeSize users will now be able to augment marketing campaigns via social with coordinated scheduling, publishing and monitoring of social activity. Additionally, Spredfast’s robust analytics will provide the engagement data needed to understand which content topics and areas of focus will offer the most value to their community and drive social success.
“We work closely with each customer to help them organize their social initiatives to ensure they’re able to deliver an engaging experience to their customers,” said Rod Favaron, Spredfast CEO. “As LifeSize continues to broaden their social engagement with participation from more users in more departments, we look forward to supporting them with a technology platform that can scale and grow to meet their evolving business needs.”
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit http://www.spredfast.com.
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