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Topics Cover Attribution, Search Retargeting, the Facebook Exchange and Big Data
New York, NY (PRWEB) March 15, 2013
Search Retargeting leader Magnetic announced today that James Green, the company’s CEO, will be moderating panels at several upcoming marketing industry events. Green will speak to a multitude of topics during each session, including how the Facebook Exchange (FBX) affects real-time bidding (RTB), attribution and media measurement, and big data.
Upcoming events include:
OMMA RTB: Real-Time Buying (March 18; San Francisco, CA)
Panel: Facebook’s FBX: The Year Zero View
At this event, James Green will moderate a panel featuring Christina Beaumier, Vice President, Global Client Development, Xaxis, Adam Berke, President, AdRoll, Brian Quinn, Senior Director, Advertising Partnerships, Kenshoo and John Tuchtenhagen, VP, Group Director, Media, Digitas. The speakers will discuss the Facebook Exchange (FBX), including the challenges and opportunities it has brought to RTB and marketers.
The panel can be viewed live on Monday, March 18 at 11:30 a.m.PST by visiting the following website: http://www.mediapost.com/ommartb/
The Attribution Revolution (March 20; Chicago, IL)
This event will provide a deep dive into the probing questions that surround media measurement in today’s digital age, covering accurate measurement across marketing strategies from site and search retargeting to social and offline. Moderated by James Green, the panel will feature Jeremy King, Senior Product Manager for Analytics at Adobe, Paul Pellman, CEO of Adometry, Jeff Greenfield, COO & Co-Founder of C3 Metrics and Stefan Schnabl, Product Manager, Google.
MediaPost Search Insider Summit (April 28-May 1; Amelia Island, FL)
Panel: Marketing Experimentation: From Big Data to Big Testing
James will serve as the moderator for a discussion surrounding big data, and how insights are used for multi-channel marketing campaigns. Additional details are pending.
For more information on search retargeting and past speaking events, please visit http://www.magnetic.com.
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.
Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit http://www.magnetic.com.
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