Clever 'Day Trippin' campaign promotes Mid-South travel - Action News 5 - Memphis, Tennessee

Clever 'Day Trippin' campaign promotes Mid-South travel

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MEMPHIS, TN -

(WMC-TV) - Summer is almost here and if you are looking for an affordable vacation, look no further than the Mid-South.

The Memphis Area Association of Governments (MAAG) came up with a clever campaign to promote West Tennessee. You have probably seen the ads on your TV recently.

The videos feature Shelby County Mayor Mark Luttrell, as well as mayors for Lauderdale County and other counties and cities around the Mid-South, promoting West Tennessee and encouraging you to spend your tourist dollars in the area.

"What it says across the country is there is something in West Tennessee that is intriguing to the rest of the world and they want to come here to see it," said Pamela Marshall, MAAG.

The goal is to show you how everything from Graceland to the Alex Hailey Museum in Henning is just a short day trip drive from where you are right now.

At the news conference, members of MAAP held up the new trophy the International Academy of Visual Arts presented to group members for their "Day Trippin" campaign.

"I think this event is a true testimony to state local collaboration and what can be done when we sit down together and look at our common interest, those things that sell us to the world," said Mayor Luttrell.

A media push is now underway and you can expect to see billboards, magazine, and Internet messages with a focus on all of the great things going on in the Mid-South.

Click here to see the "Day Trippin" videos created by the MAAG: http://maagov.org/index.php?option=com_content&view=article&id=102&Itemid=96

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