Consumer Reports: Name brand vs. store brand - Action News 5 - Memphis, Tennessee

Consumer Reports: Name brand vs. store brand

Posted: Updated:
MEMPHIS, TN -

(WMC-TV) - Saving money at the grocery is no easy feat, but buying store brands can help.

"Buying store brands can save you a small fortune. Anywhere from 15 to 30 percent on average, depending on the category," said Tod Marks, Consumer Reports.

Consumer Reports just taste-tested 57 store-brand foods from five major retailers: Costco, Sam's Club, Walmart, Kmart, and Target, plus Trader Joe's, and Whole Foods.

It turns out 33 of the 57 store brands proved as high quality as the national brands, though they are not necessarily identical.

"When we evaluate a store brand and say it's as good as a national brand, that doesn't mean it's a dead ringer in terms of the flavor," explained Marks. "The fact is products can be equally high in quality but maybe the store brand has different seasonings or spices."

However, Target's Market Pantry Ketchup tasted similar to Heinz.

The mayo from Whole Foods, Target, Costco, and Walmart, while different from Hellmann's, was just as good quality.

And listen up all you die-hard Breyers ice cream fans.

"Walmart's Great Value Vanilla ice cream came pretty close to Breyers. And not only that, it costs a third less," said Marks.

And when it comes to nuts, store brands are the way to go.

Consumer Reports' taste tests of cashews showed all seven of the store brands were actually better than the national brand, Emerald.

Considering many stores will refund your money if you do not like a store brand, what do you have to lose? You could save plenty.

Copyright 2013 WMC-TV. All rights reserved.

  • Most Popular StoriesMost Popular StoriesMore>>

  • April Mugshots

    April Mugshots

    Tuesday, April 15 2014 11:48 AM EDT2014-04-15 15:48:25 GMT
    James SiebenthalJames Siebenthal
    The following are mugshots and charges of individuals arrested between April 1-4 by the Sullivan County Sheriff's Office.More >>
    The following are mugshots and charges of individuals arrested between April 1-4 by the Sullivan County Sheriff's Office.More >>
  • 7-year-old girl writes book after mother's death

    7-year-old girl writes book after mother's death

    Friday, April 18 2014 8:31 AM EDT2014-04-18 12:31:56 GMT
    (WMC-TV) - Most 7-year-old girls are playing dress up and reading books, but one Mid-South girl is the exception—not just reading but writing books. Shiloh Sanders talked about the inspiration behind herMore >>
    Most 7-year-old girls are playing dress up and reading books, but one Mid-South girl is the exception—not just reading but writing books.More >>
  • Teen killed in crash after prom

    Teen killed in crash after prom

    Saturday, April 19 2014 3:47 PM EDT2014-04-19 19:47:48 GMT
    (WMC-TV) - A young man's life was taken too soon. It was supposed to be a high school memory of a lifetime for Andrew Archer, but prom night turned into a tragic night for his family and friends. His promMore >>
    It was supposed to be a high school memory of a lifetime for Andrew Archer, but prom night turned into a tragic night for his family and friends.More >>
Powered by WorldNow