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$600,000 in prize grants awarded in nationwide shelter contest
NEW YORK, Sept. 30, 2013 /PRNewswire-USNewswire/ -- The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that 56,379 pets were adopted or reunited with their owners during the 2013 ASPCA Rachael Ray $100K Challenge, a three-month competition in which 49 animal shelters from across the country worked to increase adoptions in order to win a piece of the $600,000 in prize grants, including a grand prize of $100,000.
"I'm in awe of the hard work and determination of these shelters," said ASPCA President & CEO Matt Bershadker. "Every life saved is an important win for these communities, and I hope their success inspires others to say 'if they can do it, so can we.'"
During the months of June, July and August 2013, 49 shelter contestants worked to save over 12,000 more animals than they did over the same three-month period in 2012. In addition to saving more lives this summer, competing shelters realized an important gain in support from their communities, including a 45 percent increase in volunteers and a 20 percent increase in foster homes.
The ASPCA and Rachael Ray today awarded grant prizes to 12 shelters, including:
In total, $600,000 in grant funding is awarded to shelter contestants in the competition for increases in animal lives saved, as well as a photo contest and general participation.
All her life, Rachael Ray has been an advocate for animals and a supporter of animal welfare groups. Her love for animals and for her pit bull, Isaboo, inspired her to create a pet food called Nutrish® to raise money for animals in need. Ray donates a portion of her proceeds from the sale of Nutrish® to organizations like the ASPCA so they can implement programs like the $100K Challenge and support shelters and animal organizations around the country.
The ASPCA Rachael Ray $100K Challenge is a groundbreaking contest that challenges animal shelters across the country to come up with innovative ways to engage their communities and get more homeless cats and dogs into loving homes. For information about the ASPCA Rachael Ray $100K Challenge, please visit www.aspca.org/100K.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation's leading voice for animals. More than two million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.
About Rachael Ray
Rachael Ray is best known as the host of the hit syndicated Emmy Award winning daytime television show "Rachael Ray" produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment. Rachael's warmth, energy, and boundless curiosity also reach millions of fans through her popular Food Network shows, her lifestyle magazine Everyday with Rachael Ray, her bestselling cookbooks, her digital home base www.rachaelray.com, her signature line of cookware manufactured by Meyer, her meal transport products by RR Accessories and her pantry products by Colavita. In 2007, Rachael launched the Yum-o! organization, a non-profit organization dedicated to empowering kids and their families to develop healthy relationships with food and cooking and in 2008 she partnered with Ainsworth Pet Nutrition to create a line of pet food with all of her proceeds being donated to organizations that help animals in need. For more information, visit www.rachaelray.com.
About Rachael's Rescue™ and Nutrish
In 2008, Rachael Ray partnered with pet nutrition experts from Ainsworth Pet Nutrition to develop a line of super premium food and treats for dogs called Rachael Ray Nutrish®. Rachael Ray Nutrish® is made with simple, natural ingredients and includes three full-feeding varieties featuring real meat as the first ingredient – Real Chicken and Veggies, Real Beef and Brown Rice, and Healthy Weight with Real Turkey. All of Ray's proceeds from each sale of Rachael Ray Nutrish®, Just 6® food and treats for dogs and the Nutrish® Healthy Weight lines are donated to organizations that help animals in need through Rachael's Rescue™. So, not only are Nutrish® products great for your dog, they're great for countless other dogs as well.
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