Racy Billboard Free condoms Memphis - Action News 5 - Memphis, Tennessee

Billboard: 'Getting it on is free'

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Despite residents like it or not, the message is guaranteed to spark a conversation. Despite residents like it or not, the message is guaranteed to spark a conversation.
Group representatives say they will kick off a campaign sure to catch drivers' attention next time they are on the road. Group representatives say they will kick off a campaign sure to catch drivers' attention next time they are on the road.
The campaign's goal includes HIV, STDs, and unplanned pregnancy prevention, but some people wonder why it needs to be racy. The campaign's goal includes HIV, STDs, and unplanned pregnancy prevention, but some people wonder why it needs to be racy.

(WMC-TV) - Memphis' Planned Parenthood developed a controversial way to fight the problem of STD's and unwanted pregnancies in the Mid-South.

Group representatives say they will kick off a campaign sure to catch drivers' attention next time they are on the road.

The eye-catching billboards and banners going up around the city spreads the message: Getting it on is free. Another billboard says "Sex comes with free wrapping."

Despite residents like it or not, the message is guaranteed to spark a conversation.

"We want to normalize condoms. Take the stigma away out of using them. Make it cool and responsible, [and] part of a loving and trustful relationship," said Ashley Coffield with Planned Parenthood.

The campaign's goal includes HIV, STDs, and unplanned pregnancy prevention, but some people wonder why it needs to be racy.

Coffield says the it is a matter of relating to those who need to know that Planned Parenthood has 60 locations spread across the city where anyone can get free condoms with no questions asked.

"Social change sometimes requires us to be a little edgy; you have to be memorable and grab the attention of your target population," said Coffield.

Coffield says safer sex should be easy in a population that faces high numbers of STDs, Chlamydia, Gonorrhea, and Syphilis.

Condoms are available in nail salons, churches, and other public locations across the city. For a full list of the 60 free condom locations, click here.

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